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Building small things on the side of everything else. For people with more ideas than time.
A few weeks ago, I realized something: I’ve been writing as an academic for years, but I haven’t been selling with my words. And if you’re in the business of digital products, marketing, or audience-building, that’s like trying to drive a car without knowing where the gas pedal is. So, I started learning copywriting. I picked up Copywriting Secrets by Jim Edwards. I started studying some of the best in the game, people like Kieran Drew, who can turn a casual email into a sales-generating...
A side business sounds sexy, right? Extra income. Freedom. Maybe even the chance to finally fire your boss and call the shots. But here’s the part most people won’t tell you: A side business isn’t just about making money. It’s about reclaiming control. Because let’s be honest, most jobs don’t give you that. You trade time for money, follow someone else’s rules, and pray you won’t be replaced by an intern or an AI. And if the paycheck stops? The whole house of cards comes crashing down. A side...
Let me ask you something: What stops most people from starting a business? Lack of money? Nope. Plenty of million-dollar businesses started on a budget. Lack of time? Not really. Some of the best businesses were built while juggling a 9-5. Lack of ideas? Bingo. People get stuck trying to come up with the perfect business idea—something exciting, profitable, and, ideally, not already done a thousand times. And in the meantime? They stay stuck. Months (or years) pass while they wait for...