A few weeks ago, I realized something: I’ve been writing as an academic for years, but I haven’t been selling with my words. And if you’re in the business of digital products, marketing, or audience-building, that’s like trying to drive a car without knowing where the gas pedal is. So, I started learning copywriting. I picked up Copywriting Secrets by Jim Edwards. I started studying some of the best in the game, people like Kieran Drew, who can turn a casual email into a sales-generating...

A side business sounds sexy, right? Extra income. Freedom. Maybe even the chance to finally fire your boss and call the shots. But here’s the part most people won’t tell you: A side business isn’t just about making money. It’s about reclaiming control. Because let’s be honest, most jobs don’t give you that. You trade time for money, follow someone else’s rules, and pray you won’t be replaced by an intern or an AI. And if the paycheck stops? The whole house of cards comes crashing down. A side...

Last week, I was on a call with a friend who uses AI for everything. Work? AI. Emails? AI. Date night ideas? AI. And yet, despite using AI more than most, he was frustrated. "Why do my AI responses sound... generic?" he asked. So I asked him a simple question: "How do you write your prompts?" His answer? "I just tell it what I need." Classic mistake. See, the quality of an AI response is only as good as the quality of the prompt. And most people treat prompting like ordering fast food—short,...