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The Sidepreneur

Master this or stay invisible

Published 6 months ago • 1 min read

A few weeks ago, I realized something: I’ve been writing as an academic for years, but I haven’t been selling with my words. And if you’re in the business of digital products, marketing, or audience-building, that’s like trying to drive a car without knowing where the gas pedal is.

So, I started learning copywriting.

I picked up Copywriting Secrets by Jim Edwards. I started studying some of the best in the game, people like Kieran Drew, who can turn a casual email into a sales-generating machine without sounding salesy.

And let me tell you this:

Copywriting is part art, part science, and mostly… psychology.

Good copy doesn’t just tell you about a product. It makes you want it. It pushes you to take action. It makes clicking "Buy Now" feel like the most natural thing in the world.

Here’s what I’ve learned so far:

  • Clarity beats cleverness.​
    If your copy makes people think too hard, you’ve already lost them. Simple sells.
  • People buy with emotion, justify with logic.​
    Facts matter, but feelings close the deal. It’s why stories, contrast, and bold claims work so well.
  • Repetition isn’t redundancy, it’s reinforcement.​
    Ever noticed how great copywriters hit the same point multiple times in different ways? It’s intentional. It makes the message stick.

​

Now, let me be clear. I’m not an expert at this (yet). I’m still testing, tweaking, figuring out what works.

But here’s my promise to you: I’ll share everything I learn.

If you’ve ever wanted to write better emails, more persuasive sales pages, or even just tweets that make people stop scrolling you’re in the right place.

I'll break down copywriting techniques, show examples, and build custom GPTs that will work for you.

Want to come along for the ride? Hit reply and tell me what’s one thing about writing persuasively that you struggle with?

To making words work,

Tona

​

P.S. If you want a crash course in copywriting, check out these frameworks:

AIDA (Attention, Interest, Desire, Action): The classic sales flow
​PAS (Problem, Agitation, Solution): Tap into the reader’s pain
​The 4 Ps (Promise, Picture, Proof, Push) – Build desire, then close

Tona

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The Sidepreneur

by Tona

Building small things on the side of everything else. For people with more ideas than time.

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