profile

The Sidepreneur

What Gurus Won’t Tell You

Published 6 months ago • 1 min read

A side business sounds sexy, right?

Extra income. Freedom. Maybe even the chance to finally fire your boss and call the shots.

But here’s the part most people won’t tell you:

A side business isn’t just about making money.

It’s about reclaiming control.

Because let’s be honest, most jobs don’t give you that.

You trade time for money, follow someone else’s rules, and pray you won’t be replaced by an intern or an AI. And if the paycheck stops? The whole house of cards comes crashing down.

A side business changes that.

It’s not just a way to earn extra cash. It’s a way to build something that’s yours. Something that works for you instead of the other way around.

Something that compounds.

Of course, the journey isn’t all sunshine and passive income.

There will be late nights, moments of doubt, and the occasional “Why am I doing this to myself?” meltdown.

But here’s the thing: the alternative isn’t quitting your job and burning out.

Because building a business doesn’t have to mean sacrificing your life. It doesn’t have to mean long, exhausting nights or taking reckless risks. The right approach lets you create financial freedom while keeping your career, spending time with family, and still having a life.

You just need to start.

Because the sooner you begin, the sooner you build something that gives you options.

And options?

That’s the real definition of freedom.

Talk soon,
Tona

P.S. Need a game plan? I am building a banger (Notion template + tons of GPTs + detailed guide) that walks you through starting and growing a profitable side business. Without burning out.

​

​

Tona

Say hi on X, or Threads.

When you are ready, here's how I can help:

Or reply to this email. I love hearing from you.

You are subscribed to the Dual Drive Newsletter.

​Unsubscribe | Update Profile​

113 Cherry St #92768, Seattle, WA 98104-2205

Was this forwarded to you? Subscribe here.

The Sidepreneur

by Tona

Building small things on the side of everything else. For people with more ideas than time.

Read more from The Sidepreneur
Copywriting secrets

A few weeks ago, I realized something: I’ve been writing as an academic for years, but I haven’t been selling with my words. And if you’re in the business of digital products, marketing, or audience-building, that’s like trying to drive a car without knowing where the gas pedal is. So, I started learning copywriting. I picked up Copywriting Secrets by Jim Edwards. I started studying some of the best in the game, people like Kieran Drew, who can turn a casual email into a sales-generating...

6 months ago • 1 min read
CARE Framework

Last week, I was on a call with a friend who uses AI for everything. Work? AI. Emails? AI. Date night ideas? AI. And yet, despite using AI more than most, he was frustrated. "Why do my AI responses sound... generic?" he asked. So I asked him a simple question: "How do you write your prompts?" His answer? "I just tell it what I need." Classic mistake. See, the quality of an AI response is only as good as the quality of the prompt. And most people treat prompting like ordering fast food—short,...

6 months ago • 1 min read
Business Ideas Generator

Let me ask you something: What stops most people from starting a business? Lack of money? Nope. Plenty of million-dollar businesses started on a budget. Lack of time? Not really. Some of the best businesses were built while juggling a 9-5. Lack of ideas? Bingo. People get stuck trying to come up with the perfect business idea—something exciting, profitable, and, ideally, not already done a thousand times. And in the meantime? They stay stuck. Months (or years) pass while they wait for...

6 months ago • 1 min read