profile

The Sidepreneur

Think You Need to Quit? Think Again

Published 11 months ago • 1 min read

You might think your 9-to-5 is holding you back from building your dream, but it’s actually your secret weapon.

Here’s why:

Your regular income is your safety net. You can explore, test ideas, and learn what works (and what doesn´t) without the urgent pressure of generating revenue.

It gives you structure. Did you ever notice how much more you get done on a busy day? You don’t have a full day to overthink your creator's business. You’ll learn to maximize productivity in a limited time. Honestly, this is a skill many entrepreneurs pay to learn.

It forces focus. Limited hours mean you focus on what really matters. With only a couple of hours available each day for your side business, you’ll learn to prioritize tasks that move the needle. Whether it´s creating content, connecting with customers, or tweaking your product, every move counts.

​

Now, let me tell you this: stop waiting for the “perfect time” to quit your job and start your business.

Your dream doesn’t need to start with a leap. It can start with a step.

That step could be as small as an hour each evening or dedicating part of your weekend to your ideas. Waiting for “someday” is a trap.

The truth is, that the perfect time doesn’t exist, but consistency is what creates success.

Instead of seeing your job as a ball and chain, use it to fuel your dreams.

Embrace this dual life.

Start now. Start messy. But start.

​

Tona

Tona

Say hi on X, or Threads​

When you are ready, here's how I can help:

Or reply to this email. I love hearing from you.

You are subscribed to the Dual Drive Newsletter.

​Unsubscribe | Update Profile​

113 Cherry St #92768, Seattle, WA 98104-2205

Was this forwarded to you? Subscribe here.

The Sidepreneur

by Tona

Building small things on the side of everything else. For people with more ideas than time.

Read more from The Sidepreneur
Illustration of a glowing open book with a quill pen resting on top of another book.

A few weeks ago, I realized something: I’ve been writing as an academic for years, but I haven’t been selling with my words. And if you’re in the business of digital products, marketing, or audience-building, that’s like trying to drive a car without knowing where the gas pedal is. So, I started learning copywriting. I picked up Copywriting Secrets by Jim Edwards. I started studying some of the best in the game, people like Kieran Drew, who can turn a casual email into a sales-generating...

7 months ago • 1 min read
A modern, organized desk workspace with a laptop displaying side business analytics, charts on a cork board, a planner, coffee mug, and smartphone.

A side business sounds sexy, right? Extra income. Freedom. Maybe even the chance to finally fire your boss and call the shots. But here’s the part most people won’t tell you: A side business isn’t just about making money. It’s about reclaiming control. Because let’s be honest, most jobs don’t give you that. You trade time for money, follow someone else’s rules, and pray you won’t be replaced by an intern or an AI. And if the paycheck stops? The whole house of cards comes crashing down. A side...

8 months ago • 1 min read
Diagram explaining CARE method for prompt writing: Context, Ask, Rules, and Examples.

Last week, I was on a call with a friend who uses AI for everything. Work? AI. Emails? AI. Date night ideas? AI. And yet, despite using AI more than most, he was frustrated. "Why do my AI responses sound... generic?" he asked. So I asked him a simple question: "How do you write your prompts?" His answer? "I just tell it what I need." Classic mistake. See, the quality of an AI response is only as good as the quality of the prompt. And most people treat prompting like ordering fast food—short,...

8 months ago • 1 min read