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The Sidepreneur

Why “Done” Beats “Perfect” Every Time

Published 8 months ago • 1 min read

Can I let you in on a little secret?

Your first product will never be perfect. And you know what? That’s more than okay.

Perfection is the enemy of progress. Yet, so many creators spend months, sometimes years, tweaking and tinkering, waiting for some magical moment when their product is “ready.” Spoiler: That moment never comes.

Here’s what I’ve learned:

  1. Launch before you’re ready.​
    There’s a good chance your audience doesn’t care about the tiny details you’re obsessing over. They’re looking for something that solves their problem, not something flawless.
  2. Collect feedback.​
    Your customers are the best co-creators you’ll ever have. Once your product is out in the world, you’ll get the insights you need to make it better. (Not to mention, real feedback beats guesswork any day.)
  3. Done > Perfect.​
    Every successful product you’ve ever seen started as an imperfect version. The difference? Its creator didn’t wait. It should do what is promised, even if it looks different.

I get it—it’s scary. Putting something out there feels vulnerable. But here’s the thing: Overthinking only delays progress, and you can’t improve what doesn’t exist.

Your audience isn’t waiting for perfection. They’re waiting for you.

So, what’s holding you back from launching?

Reply to this email—I’d love to help you get unstuck and take that first step.

Rooting for your success,
​

Tona

P.S. Every product has an “ugly first version.” Embrace it. It’s the price of entry to greatness.

Here is mine:

​

Tona

Say hi on X, or Bluesky​

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113 Cherry St #92768, Seattle, WA 98104-2205

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The Sidepreneur

by Tona

Building small things on the side of everything else. For people with more ideas than time.

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